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First American Data Tree Hosts PREP Chapter Panel

Posted by Amanda Price on November 1, 2011   |   No Comments

Free Event Addressed Public Records and Real Estate Fraud

First American Data Tree hosted an informational program featuring panelists of elected and appointed clerk recorders, district attorneys and presidents of real estate information companies from Southern California at its Santa Ana campus on Wednesday, September 14, 2011.

The panel event was part of the inaugural Southern California Property Records Education Partners (PREP) Chapter, which is designated as an official work group of the Property Records Industry Association (PRIA). For more information visit www.pria.us.

Attendees of the PREP panel included corporate and government leaders, as well as law enforcement officials, in addition to other members of the property records industry. Topics included the importance of providing recorded documents to individuals and corporations, how accuracy in recorded property data affects the national economy, and the steps that are being taken to deter and prevent real estate fraud in counties nationwide.

Benefits of Client Centered Services

Posted by Gwen Sorensen on June 27, 2011   |   No Comments

We all love the feeling that comes with providing superior service, and doing so follows the same basic principles in any industry.  Great clients make the world go round!  Simply understanding your customers and addressing their needs are key components for establishing a great client/service provider relationship.  Whether you’re dealing with B2B or B2C transactions, making the effort to know your clients and their needs can be a huge differentiator in landing you a successful business contract and a solid business relationship.

Here are a few basic principles of customer service that hold true in any industry, and every once in a while, we need to revisit them in order to maintain the quality of our business.

  1. Put your clients’ needs first. A selfless business is a lucrative business.  Take the time to understand your customers’ needs and wants.  Sometimes, this takes more time than we anticipate, but the rewards of appreciation and a well-run operation are sure to follow.
  2. Invest in your clients and they will invest in you. Of course you need to be smart about your investments, but if you are able to allocate resources that can help another to succeed, you will reap the benefits down the road.
  3. Invest in your service providers. If you can’t find the resources to do something right, when will you find the resources to do it over?  Your business may require outside providers to furnish information, products, or services which help your operations run smoothly.

Returns on client investments can come in the form of income, profit sharing, referrals, or goodwill.  All of these benefits contribute toward our bottom line, the reason we are in business.  It is important to remember that relationships are not merely a perk of good business; they are a necessity.

At First American Data Tree®, great relationships with our clients are instrumental to developing solutions that advance both our capabilities and those of our clients.  We have recently introduced a Customized Data Services department, where our goal is to tailor these solutions to the needs of our clients and expand their business operations.  When we are able to help our clients achieve high customer satisfaction ratings by providing high quality, customizable data, we all win!