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First American Data Tree Launches The New Docedge.com®

Posted by Amanda Price on October 31, 2012   |   No Comments

Map- and Custom-Search Features Employ Cloud Services Technology for High-speed Performance and Rapid Results Delivery 

SANTA ANA, Calif., Nov. 1, 2012 – First American Data Tree LLC, one of the nation’s largest providers of property information, announced today the launch of its enhanced property research platform, DocEdge.com®. The browser-based platform provides access to First American Data Tree’s database, which contains property characteristics, transaction details and land record information on 99 percent of the housing stock in the United States.

Compatible with most Web browsers, DocEdge.com is used by land surveyors, direct marketing companies, real estate professionals, government agencies, mortgage servicers, real estate attorneys, abstractors and others seeking immediate, cost-effective access to local or national property information and land records.

This release of DocEdge.com includes a new map-search feature that allows the user to visually search properties with aerial- and street-view options, a “draw” function that identifies properties within a specific map area, and the ability to apply data layers to view sales listings and foreclosure activity on top of any map search results. Data and images are delivered using cloud services technology, a distributed architecture that enables high-speed performance to prevent lagging as images load.

A new custom-search function allows users to select properties that match user-specified parameters and export the results for mailing list creation or further analysis.

Other enhancements include the addition of automated valuation models to approximate property value, and a robust user-administration module to establish user groups, define report options and allow the viewing of historical usage for up to six months.

“Business professionals are seeking a simpler way to verify property and ownership information, evaluate transaction details and prospect for new clients,” stated Robert Karraa, president of First American Data Tree. “DocEdge.com’s easier navigation, clean user interface and rapid delivery of results help our clients locate business-critical information more efficiently than ever before.”

About First American Data Tree

First American Data Tree LLC, a member of the First American Financial Corporation (NYSE:FAF) family of companies, is one of the nation’s leading providers of property data and public land records. Data Tree instantly delivers millions of quality images and property reports online, every day to a variety of industries in need of property information. The company uses state-of-the-art imaging systems and software to meet its customers’ needs for high-speed, reliable property information and database management services. For more information, please visit www.datatree.com.

About First American

First American Financial Corporation (NYSE: FAF) is a leading provider of title insurance and settlement services to the real estate and mortgage industries, that traces its heritage back to 1889. First American and its affiliated companies also provide title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust and investment advisory services. With revenues of $3.8 billion in 2011, the company offers its products and services directly and through its agents and partners in all 50 states and abroad. More information about the company can be found at www.firstam.com.

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Media Contact:

Carrie Loranger
Corporate Communications
First American Financial Corporation
(714) 250-3298

 

Investor Contact:

Craig Barberio
Investor Relations
First American Financial Corporation
(714) 250-5214

First American Data Tree Hosts PREP Chapter Panel

Posted by Amanda Price on November 1, 2011   |   No Comments

Free Event Addressed Public Records and Real Estate Fraud

First American Data Tree hosted an informational program featuring panelists of elected and appointed clerk recorders, district attorneys and presidents of real estate information companies from Southern California at its Santa Ana campus on Wednesday, September 14, 2011.

The panel event was part of the inaugural Southern California Property Records Education Partners (PREP) Chapter, which is designated as an official work group of the Property Records Industry Association (PRIA). For more information visit www.pria.us.

Attendees of the PREP panel included corporate and government leaders, as well as law enforcement officials, in addition to other members of the property records industry. Topics included the importance of providing recorded documents to individuals and corporations, how accuracy in recorded property data affects the national economy, and the steps that are being taken to deter and prevent real estate fraud in counties nationwide.

Benefits of Client Centered Services

Posted by Gwen Sorensen on June 27, 2011   |   No Comments

We all love the feeling that comes with providing superior service, and doing so follows the same basic principles in any industry.  Great clients make the world go round!  Simply understanding your customers and addressing their needs are key components for establishing a great client/service provider relationship.  Whether you’re dealing with B2B or B2C transactions, making the effort to know your clients and their needs can be a huge differentiator in landing you a successful business contract and a solid business relationship.

Here are a few basic principles of customer service that hold true in any industry, and every once in a while, we need to revisit them in order to maintain the quality of our business.

  1. Put your clients’ needs first. A selfless business is a lucrative business.  Take the time to understand your customers’ needs and wants.  Sometimes, this takes more time than we anticipate, but the rewards of appreciation and a well-run operation are sure to follow.
  2. Invest in your clients and they will invest in you. Of course you need to be smart about your investments, but if you are able to allocate resources that can help another to succeed, you will reap the benefits down the road.
  3. Invest in your service providers. If you can’t find the resources to do something right, when will you find the resources to do it over?  Your business may require outside providers to furnish information, products, or services which help your operations run smoothly.

Returns on client investments can come in the form of income, profit sharing, referrals, or goodwill.  All of these benefits contribute toward our bottom line, the reason we are in business.  It is important to remember that relationships are not merely a perk of good business; they are a necessity.

At First American Data Tree®, great relationships with our clients are instrumental to developing solutions that advance both our capabilities and those of our clients.  We have recently introduced a Customized Data Services department, where our goal is to tailor these solutions to the needs of our clients and expand their business operations.  When we are able to help our clients achieve high customer satisfaction ratings by providing high quality, customizable data, we all win!